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CANNACON 2018

We are getting pumped up for the Cannacon Trade Show in Seattle.  It will be our first Cannabis show and we are excited to learn about such a growing industry that helps thousands of people over come pain, anxiety and other medical ailments they suffer with.  Join us at Booth 911 if you are visiting the show.  We would love to meet you.

https://cannacon.org/seminars-seattle/

Did you know that:
Six-in-ten Americans now say they support marijuana legalization, compared to three-in-ten 18 years ago.

Majority of People in US in Favor of Cannabis

According to a report released Friday by the Pew Research Center, around 61% of Americans are now in favor of marijuana legalization, nearly double what it was in 2000 (31%). The news comes as little surprise, considering 29 states and the District of Columbia now permit the use cannabis for medical and/or recreational purposes. This comes in spite of acting Attorney General Jeff Sessions recently calling for a crackdown in legal states.

As is typically the case, support varied along generational lines. Millennials (70%), Gen Xers (66%) and Baby Boomers (56%) say the use of marijuana should be legal. Only among the Silent Generation does a greater share oppose (58%) than favor (35%). This enforces the assumption that as time passes, and younger people are elected into government positions, support will continue to grow.

Opinions on Marijuana Mixed Between Political Parties

Support was divided along party lines, with nearly 69% of Democrats saying cannabis should be legal, as do 65% of Independents. By contrast, just 43% of Republicans favor marijuana legalization – 55% are opposed.

However, there were stark contrasts among Republicans and right-leaning Independents generationally. Conservatives under age 40 favor legalizing marijuana use, 62% to 38%. Republicans ages 40 to 64 are divided (48% say it should be legal, 49% illegal), while those 65 and older oppose legalization by more than two-to-one (67% to 30%). 79% of Democrats and left-leaning Independents under the age of 40 favor legalization while 70% of those aged 40-64 do. Older Democrats are split, with around 50% in support.

News Comes as 55 Millions Americans Admit to Smoking Pot

The Pew Center findings appear to correlate with the growing number of Americans who have reported using cannabis in both the past and present. A poll conducted in early 2017 by Marist College, in conjunction with Yahoo News, found that more people are smoking pot than ever before. Researchers found that 55 million Americans – or 22% of the population – currently use cannabis. The survey defines “current use” as having used marijuana at least once or twice in the past year. Close to 35 million are what the survey calls “regular users,” or people who use marijuana at least once or twice a month.

With the majority of Americans now supporting legalization, it is assumed that current efforts across the country will consider to succeed. Grand View Research projects the global medical marijuana market to be worth nearly $55 billion by 2025. Between the staggering amount of money the plant could bring in – and the incredible medical benefits – it should only be a matter of time before every state in the union says yes.

By: Rachelle Gordon

Roll up your Sleeves for 2018

Now that the holiday lights are rolled up and tucked away, it's time to roll up your sleeves and put 2018 into action!  Here's my thought:  In todays marketing one must incorporate various strategies into their marketing campaign - both online and offline to succeed, however, sales has always been a relationship game and by having a face to face personalized approach, (my favorite approach) I believe our sales team can help us get much closer to the customer so we can better understand what their needs are. That’s what will make us successful in the New Year.

https://www.cmswire.com/customer-experience/dont-bet-on-the-bots-4-ways-to-keep-customer-service-human/


 

Study reveals importance of Labels in driving consumer behavior and customer loyalty

A unique psychological study from office products supplier Avery has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty.

Working with an established behavioral psychologist, Avery, a subsidiary of CCL Industries, tested consumer response to small business label designs to reveal how certain elements can encourage positive reactions to the items they are attached to.

The research included three scientific approaches to understand what makes a successful label, including the use of eye-tracking apparatus in controlled laboratory conditions to trace exactly where a label can lead the eye. All test subjects were no stranger to buying from small businesses. Three online experiments were also conducted, testing 1,108 British adults to examine the more cerebral and behavioral aspects of labels, centered on product labeling, and mailing and shipping labels. A literature review of 159 academic papers was also conducted on existing research to help identify gaps in knowledge and shape the rest of the study.

Key outcomes from the study included the importance of catching the eye, with bright colors and large labels making consumers stop and look, while bold lines, borders and stripes saw a label viewed 42 percent more than plainer labels nearby. Once a consumer’s attention has been captured, the best way to hold it and convert it into a desired outcome (purchase or a positive opinion of a brand) is to make the brain think and engage with the product or package. This can be achieved through emotion, information, priming, decision-making shortcuts and curiosity.

In addition, the use of multiple labels when shipping items increased positive emotions in the recipient and led to a higher likelihood of customer loyalty and repeat purchase. In fact, using multiple labels on a shipping package could increase ‘brand love’ by as much as 129 percent, perception of quality by 116 percent, purchase intent by 113 percent and word of mouth recommendation by 135 percent.

The in-depth research was completed to help their customers discover the power and influence of their own shipping and product labeling. The study explored important aspects for Avery consumers, who sell goods either online or face-to-face. It considered how various label designs affected how much someone was willing to pay; how they made people feel towards a company and how likely test subjects were to make a repeat purchase.

Fiona Mills, marketing director at Avery, said: ‘We suspected there was more to the science of label design than might first meet the eye, but the discoveries have been extremely enlightening. We can now speak with the utmost authority to say that labels really do make a difference to the performance of small businesses.

‘While we don’t recommend businesses stick labels on their packages for the sake of it, there is a clear business case for going above and beyond a simple plain address label. An address label, a company brand label, a return address label and a friendly special message label will give enough space to get across the important information, your brand, your professionalism and your heart for your valued customer.’

Avery identified a special message label, in particular, as helping attract attention and influencing future purchase behavior. Examples of this include adding labels that say things like ‘Open me’, ‘See what’s inside’, ‘Handmade with love’ or ‘Just for you’. Personalizing messages will make customers feel even more special, with mailing envelopes featuring a name seeing participants spend 11 percent longer looking at it than average, and being 10 percent likelier to look at it first.

Small business owner Kate Efomi, of Notebook Love, commented: ‘I never realized just how much power lies in a tiny label. The psychology is fascinating. Since reading this report, we’re definitely rethinking our packaging strategy. We’ll be adding quality branded labels to the packaging of all our products and our envelopes will definitely have a more personal touch – the address label will be accompanied by special messages of appreciation towards our customers and our branding will be bold, quality and eye-catching. Before, we were just sending plain white envelopes with plain white address labels. Who knew that by making the outside of the package more eye-catching and intriguing, our customers are more likely to warm to us as a company and want to buy from us again?’


 

HAPPY VETRANS DAY

America is eternally blessed for the presence of men and women like yourselves, who believe liberty is always worth fighting for. Men who believe in duty, honor and country will always be an inspiration, compelling me to strive to work for my nation, for our nation. Thank you so much for your service and for imparting upon me the patriotism so vital to being a citizen of the United States of America.


 

Why we love Labels (And you should, too!)

I never really gave labels much thought when shopping, but I now realize that in a sense I always have. From a young age I would want the candy that looked the most colorful, or the toy in the brightest packaging. So the only thing that has changed (aside from growing up) in this respect is that I’m slightly more aware of how labels influence my purchases.

There are so many great packaging and label designs no the shelves that I can hardly make it down a grocery store aisle without stopping to take note of at least a handful of labels (unless I’m really hungry!). So, I wanted to share with you 4 of my favorite labels/packaging that I love.

Castillo de Faliciana Winery takes you away from WA and astounds with a bit of a Spanish feel to it, although in Walla Walla, you can't help but feel you are in another country!   Their 2014 Columbia Valley Albariño showcases notes of fresh squeezed peach nectar, lemon oil, orange zest, and nuances of pineapple. The mouthfeel is supple and round, led by a complex blend of citrus fruits. It is a dry finish but if you are into that kind of wine then this is your go to!  I love the label as it has a certain appeal to it, an authentic nature if you will.  I liked this label so much I bought the wine and fell in love with it.  The winery is definitely worth the trip.

Bavarian Meats Lynn and Lyla, run the family business as it was passed down to them after many generations of great sausage makers. As Seattle continues to change, Bavarian Meats stands as an ode to the Old Country – many generations and billions of bratwursts later.  When you walk into their store in Pikes Place Market, Seattle, WA you will feel like you walked all the way to Germany.  You will be treated like Family, I promise!  Why I like this label is because it has really evolved throughout the years that we have printed them and today, they are sleek and and up-to-date.

Snoqualmie Falls Brewery not only has great Beer, they have GREAT design as well.  Their designer is inspirational to me as he has taken their look from drab to EXCITING!  I love their label because not only are they all different but they make you take notice!  At Snoqualmie Brewery and Taproom, they brew seven outstanding beers, plus a rotating selection of seasonal and special brews perfect for the Holiday Seasons creeping up. Their Brewer’s Choice series allows Rande, Kevin and Lloyd’s imaginations to run wild, brewing such exotic beers as spruce tip, squash, molasses stout, cocoa pumpkin and fresh hop beer, using hops grown and harvested right there in Snoqualmie.  We are PROUD to say that we are their go to printer of choice.

Bargreen's Coffee is a third generation roasting company that has been roasting and selling delicious coffee in Everett Washington since 1898.  The story behind this coffee company is short of timeless.  Grace grew up on the Wilcox Family Farm by Mt. Rainier.  Her Mother and Father were real coffee pioneers who invested time and money in their church, business community, education and the arts.  Her husband, Howard Bargreen was a state Senator and a business man.  Starting in the 1930's, Grace traveled to all the coffee growing countries in the world, helping her husband, Howard purchase the finest coffee beans available.  Some of her favorite trips were to Guatemala and Columbia.  I know all these things because we print their bags and labels here at Labels Plus.

The Benefits of Using Window Graphics to Advertise Your Business

How many times have you heard the phrase “I never even knew that shop existed”? In fact, how many times have you said that yourself about a shop which has just never caught your eye, but has been mentioned in passing conversation?

A bland and boring shop front can easily go unnoticed on a high street full of bustling crowds and other “in your face” retailers. If you want to attract customers, especially if you are a new business, then you need to stand out from the crowd. An attractive and bright sign just isn’t enough and often won’t cut it in our modern time where shoppers often don’t have the time to go into each shop to find out what they are about. You need to grab customer’s attention and convey what your business offers quickly and effectively.

Inexpensive and invaluable advertising

Window graphics and vinyl’s can transform your shop façade from dull and dreary to eye catching and exciting. They are an inexpensive way to attract the eye of potential new customers, as well as a creative and innovative method of getting across exactly what your business offers. If you are setting up a new business on the high street, then you want to clearly display just what you offer and window decals can do just that. Using images and text you can clearly display the products you offer, as well as displaying additional information such as enticing offers and discounts.

Changeable

Window graphics are far removed from the old style paint that had to be scrapped off each time you wanted to refresh the look of your shop front. Window vinyl’s can be easily changed if you want to keep your window front varied and fresh. You can advertise new stock and promote new offers, for example around Christmas or Halloween, by quickly and easily changing your window graphic.

Increase brand awareness

Brand awareness is very important when starting your business and you want your company name and logo to become commonplace in potential customers minds, so the more places you can get your company name, the better. A bland and boring shop front says nothing about your business or what your offer, but an eye catching and unique window graphic on the other hand, turns heads and helps you to build that all important brand recognition.

Promote offers and sales

While print and online media can give you certain amounts of coverage, there is only so much advertising and marketing you can do. You can give your marketing an extra boost with window graphics to promote special offers and promotions that will make passing potential customers curious about just what it is you provide. A well placed window graphic offering discounts or sales can bring curious shoppers through your door.

Create curiosity

Window graphics and vinyl’s can also help to create curiosity, as they can shield the inside of your premises from being completely seen. If a potential customer is intrigued by your window graphics, but can’t see straight into your shop, then they will come through the door to see what else you have to offer. Getting more bodies through the door increases your chance of sales and also increases your brand awareness through word of mouth, as the customer now knows just what you offer and will share that information with friends and family.

Variety

Why stick to just your shop window? Decals and vinyl’s can be placed on company cars and vans and even your own personal car. Let your neighbours and the rest of your town know that your business exists and where to find you as you drive about on your daily errands.

Often the simplest marketing efforts are the most effective. Sleek window graphics are eye catching and appealing and a sure fire way to increase your customer base.

http://www.creativeguerrillamarketing.com/advertising/the-benefits-of-using-window-graphics-to-advertise-your-business/

Washington Opens Door to Organic Certification for Cannabis Farms

Washington’s Gov. Jay Inslee signed a bill on Tuesday that opens the door to organic certification for cannabis products in Washington state, according to a Reuters report.

Experts believe it will be the first legal avenue for organic certification of cannabis products in the U.S., as the term “organic” must typically go through the USDA — a federal agency that, due to the plant’s ongoing federal prohibition, is unable to recognize cannabis growers as legitimate business owners.

Republican Sen. Ann Rivers, who sponsored S.B. 5131, called the move “consumer-driven.”

“As we have moved forward in the legal marijuana market, we’re hearing people say, ‘We don’t want any pesticides, fungicides, none of that stuff in our weed,’” Rivers said.

The actual certification process for organic cannabis in the state will be left for Washington’s Department of Agriculture to determine; but, according to Rivers, the “heavy lifting” of the state’s program will be covered by following the USDA’s official rules for organic labeling.

The bill contains several more provisions related to cannabis and was known as the “cannabis omnibus bill”in some media reports. Additional provisions include one allowing cannabis to be shared among consumers, another directing the Liquor and Cannabis Board to investigate potentially allowing homegrown cannabis, and yet another for an investigation into the prospects of farming industrial hemp (which remains illegal in Washington state despite its adult-use cannabis regime).

Washington is one of now eight U.S. states that have voted to legalize marijuana, though it is the only state to have done so without allowing adults to grow their own cannabis plants.

Your Customers make your Brand what it is!

“Customer service is a big part of a brand’s influence. After all, it’s why people will pay an annual fee for an American Express card over a Visa or MasterCard. And it’s why people will pay more at a high-end retail store over saving money on Amazon. Sometimes, customer service is seen as part of the product and the brand itself.” Couldn’t have said this better myself! I believe it’s Customers who MAKE your brand what it is!
http://www.creativeguerrillamarketing.com/guerrilla-marketing/tactical-optics-4-proven-branding-strategies-just-plain-work-business/

Happy 4th of July

Every year on the 4th of July I see this photo and I want to make them. Every year, I fail! We see thousands of Images each day that deal with yummy looking cooking recipes, pretty baked goods and fun cocktails. Even in the realm of design we see artistic pieces we want to recreate ourselves, pictures we want to take and frame or even product labels we want to design for that startup Brewery or Winery in town. It seems our WANT to do is much different than our TIME to do! With summer upon us in full force (I have missed you summer) do yourself a favor, take the necessary steps to ensure your life is not wasted on “should of-could of” regrets. Go out to a restaurant you have been wanting to try and order something crazy, try a different kind of wine or beer, call an old friend or meet up with a new one, or take that trip you have been wanting to take, either way, if you walk out of your comfort zone and leave all the excuses behind, you will find you have expanded your horizon if only a little bit but far greater than yesterday. In all this, remember who fought for our freedom to be able to make the choices at hand. Happy 4th of July, be safe, be happy and be thankful!